Generative AI is changing the traditional ecommerce model by introducing agentic shopping, where AI agents assist users with product comparisons, pricing, and options in a single conversational step. These agents, such as ChatGPT and Perplexity, operate as personal shopping assistants. They interpret user requests and scan various retail sites to present relevant options efficiently. Recent surveys indicate a growing comfort level among younger consumers, particularly Gen Z and Millennials, with the use of AI in shopping, suggesting a shift in how ecommerce will operate moving forward.
Generative AI agents enhance the shopping experience by offering real-time price comparisons and product options, allowing shoppers to interact with a personalized assistant for efficiency.
Agentic shopping marks a significant shift as AI agents autonomously aid users in navigating product comparisons, thereby streamlining the purchasing process across retailers.
Collection
[
|
...
]