The curriculum developed for real estate professionals includes insights from Better Homes & Gardens editors, economic analysts, and experts across home construction, smart-home technology, outdoor living, and staging strategies. Agents who complete the course achieve the title of Home Trend Specialist and learn about seasonal design trends, consumer psychology regarding economic behavior, and marketing applications integrating these insights. Bi-monthly polls of agents reinforce ongoing engagement and adaptation to industry demands. The vast experience of BHGRE leadership facilitates direct connections with lifestyle-driven consumers and enhances real estate services offered by agents.
The training covers: Design trends: Seasonal and emerging home style preferences for staging, renovations and buyer guidance. Consumer psychology: How economic changes, generational differences and behavioral patterns influence real estate decisions.
Agents who complete the course receive the title of Home Trend Specialist, which reflects their education on relevant design trends and consumer behaviors.
Staying ahead of the curve in style and innovation empowers me to better guide my listing clients in preparing their homes for sale and assist new construction buyers in designing their future homes.
By connecting the dots between the trusted Better Homes & Gardens brand and highly engaged BHGRE network of affiliated real estate professionals, we're delivering unmatched value to today's lifestyle-driven consumer.
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