The number of green energy tariffs in the UK has fallen sharply from 85% in 2022 to just 18% currently as consumers prioritize affordability over sustainability amidst the cost of living crisis and record energy prices. The decline has led to a halving of dual-fuel green tariffs from 24 to 13 over the last year. Energy suppliers have responded to shifting consumer priorities, reducing premium-priced renewable offerings due to heightened price sensitivity. Although green tariffs are now niche, many consumers are seeking alternative ways to lower their carbon footprint.
Green energy tariffs have fallen sharply in the UK, dropping from 85% of the market in 2022 to 18% due to consumers prioritizing cost over sustainability.
Energy insecurity and high inflation have driven households to abandon premium-priced green tariffs, choosing more affordable energy alternatives amid rising bills.
The availability of dual-fuel green tariffs has halved in the last year, indicating a significant shift in consumer behavior amidst the cost of living crisis.
Consumer choice significantly influences market offerings, with many households prioritizing cost concerns over the availability of green energy options.
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