Brooklyn Brewery tailors its marketing strategies to different international markets, notably complying with France's Ãvin law which restricts alcohol advertising linked to pleasure. In contrast, vibrant campaigns work in the U.S. while being careful in regions with stricter laws. For smaller breweries navigating these challenges can be daunting, as noted by Chris Smith of The Virginia Beer Company, who underscores the need for effective marketing strategies to grow amidst international regulations and competition, highlighting the difficulties in overseas market adaptation for craft breweries.
Selling beer here in Virginia requires us to have marketing out there, to get people to understand our brands, to understand what we're doing and what we're making, and it's so much harder to do that in a foreign market.
If the brewery had released the joyful pictures at the beach, they could have received a fine for being non-compliant with the country's Ãvin law, which restricts the way alcohol (and tobacco) producers can communicate about their products since 1991.
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