Snapchat's summer period, spanning April to August, is recognized as the most cost-effective time for advertising, exhibiting a 19% lower cost per thousand impressions (CPM) compared to the annual average. This translates to greater reach for brands at a reduced cost. Additionally, Snapchat claims to drive five times more active attention than competing platforms, which, when combined with these low clutter periods, enhances brands' ability to influence consumer decisions effectively during their purchasing journey.
When it comes to hot deals, Snapchat's summer season (April to August) takes the crown. It's the lowest CPM period of the year, with 19% lower than the annual average.
Snap also notes that it drives 5x higher active attention than other platforms, and combined with low clutter periods, that provides more opportunity for brands to influence consumers in their journey.
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