3 Tier Beverages' team discusses key trends in the beverage-alcohol sector leading into summer on the Brewbound Podcast. They highlight the rising popularity of non-alcoholic (NA) beer, growth in hard juice, and a shift towards simplicity in craft beverages. Consultants Danelle Kosmal and Matthew Crompton stress the importance of engaging new consumers and creating diverse drinking occasions. Bichsel warns craft brewers against compromising on pricing. The conversation also delves into consumer preferences, ABV and style as purchase drivers, and innovation centered on NA beer and flavor.
The biggest opportunity for this summer and within the next year is just engaging new consumers and creating new drinking occasions, Kosmal said of NA beer.
Bichsel cautions craft brewers against playing the pricing game with mainstream lager brands, stating, ‘You've got to be very careful or be prepared to have a high price and just give up some of your turns.’
Crompton and Kosmal explore why ABV and style remain among the key factors driving consumer purchases, reinforcing the importance of consumer preferences in the beverage-alcohol market.
Innovation growth revolves around three pillars: NA beer, flavor, and craft line extensions, with flavor being a leading factor in new products.
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