#non-alcoholic-beer

#non-alcoholic-beer

In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground. Neighborhood and sports bars are emerging as rare pockets of stability, even as premium venues contract and overall beer share continues to cede space to spirits and RTDs. Beneath the topline declines, however, are clear signals of where momentum still exists.

This rich, dark Mexican-style lager is a non-alcohol take on this style and celebrates rugged landscapes, like mountain ridgelines, forested trails, flowing rivers and the communities working to protect them, the company says. Best Day Brewing will donate all proceeds from Dark Diamond sales to support POW's mission to protect clean air, clean water and a healthy environment for everyone, it adds.

Mine found another gear eight years ago when I got off the booze, and switched to non-alc beer. During that time, the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF. I think we can all agree, 'the morning belongs to the night before.' Write your own story.

The second rotational beer that Best Day has brought back as a core beer due to consumer feedback and demand, Galaxy Ripple is an out-of-this-world Imperial IPA with tropical notes and made with Galaxy Hops, the company says. This complex beer's bright, hoppy aroma and full-bodied malt sweetness are complemented by layered flavors of peach, pineapple, passion fruit and pine, it notes.

With no-alcohol beer sales rising, Heineken, Peroni, Estrella... they're all pushing their zero-proof suds like it's the next big thing.

Non-alcoholic beer represents a growing market that could double within the decade, from an estimated $20 billion in 2023 to $40 billion by 2033.