#non-alcoholic-beer

#non-alcoholic-beer

Last year, the limited-edition cans - called Heineken's 0.0 L0ve.L0ve cans - sold out during the first week of the U.S. Open, where they were sold exclusively. In turn, on-site NA sales at the tournament for Heineken grew 25% over 2023. Now the beer giant wants to bring that buzz outside the stadium and onto retail shelves for at-home tennis fans - the limited-edition can will be sold at retail nationwide over the coming weeks.

With no-alcohol beer sales rising, Heineken, Peroni, Estrella... they're all pushing their zero-proof suds like it's the next big thing.

Non-alcoholic beer represents a growing market that could double within the decade, from an estimated $20 billion in 2023 to $40 billion by 2033.