Non-alcoholic (NA) beer has transitioned from being perceived as an oxymoron to one of the fastest-growing segments in the brewing industry. While its proponents celebrate this popularity surge, they grapple with understanding the motivations behind it. Jenny Allison, an ex-beer drinker turned NA beer enthusiast, investigates the diverse backgrounds and life choices of NA beer drinkers, revealing various personalities ranging from event producers to professional athletes. The Brewers Association and CraftBeer.com support this exploration into the burgeoning NA beer community, emphasizing inclusivity within the craft beer landscape.
The rise of non-alcoholic beer reflects changing consumer preferences, with more individuals seeking healthier lifestyles or alternative drinking experiences without the drawbacks of alcohol.
Proponents of NA beer are thrilled with its sudden surge in popularity, yet there is uncertainty about the reasons behind this trend and the demographics involved.
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