The article discusses the growing trend of moderation in alcohol consumption, particularly in the context of non-alcoholic beer. As health-conscious choices become more prominent among consumers, many are shifting towards non-alcohol beer options. Surveys reveal that physical health improvements are a key reason for drinking less alcohol, with new dietary medications like GLP-1 influencing these behaviors. Companies like BERO are capitalizing on this trend by offering premium non-alcoholic beers, contributing to the rapid growth and acceptance of the non-alcoholic beverage market.
When asked why consumers are drinking less alcohol in an April 2024 survey by Circana partner CivicScience, respondents most often cited their reason to improve physical health.
Moderation driven by consumer well-being goals are driving growth in non-alcoholic beer, says Christal Torres, highlighting the shift in consumer preferences.
The movement to reduce alcohol consumption facilitated by lifestyle, diet drugs and anti-alcohol interest groups has contributed to the rapid growth of NA beer.
Consumers are aligning their food and beverage choices to well-being goals, including weight loss as one of the top cited goals in a Circana March 2024 survey.
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