In the first quarter of 2025, Anheuser-Busch InBev reported a decline in U.S. revenue and shipments, affected by adverse weather and poor sales timing. Despite these challenges, CEO Michel Doukeris expressed optimism, noting growth momentum within their brand portfolio and increased investments to drive recovery. Notably, Michelob Ultra and Busch Light were cited as top performers. Globally, the company enjoyed a 1.5% revenue increase with particularly strong results in the non-alcoholic sector, where products like Budweiser Zero saw impressive growth, highlighting the diversified success of A-B beyond traditional beer sales.
Anheuser-Busch InBev reported mid-single-digit losses in revenue and shipments in the U.S. for Q1 2025, attributed to adverse weather and slower sales to retailers.
Despite challenges in the U.S. market, CEO Michel Doukeris highlighted positive momentum for the company's portfolio, with increased investments and notable growth in Michelob Ultra and Busch Light.
While the U.S. market saw declines, A-B's global revenue rose by 1.5%, with a significant leap in their non-alcoholic beer segment, indicating diverse business health.
The company's non-alcoholic beer revenue increased by 34% globally, with Michelob Ultra Zero emerging as the fifth largest NA brand in the U.S. market.
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