Snapchat's recent report, created in collaboration with Omnicom Media Group MENA and Annalect, analyzes its marketing value in the GCC region, which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. The study reveals that Snapchat's advertising capabilities have evolved, showcasing its effectiveness in driving sales for businesses. Research indicates that consumers are five times more engaged with ads on Snapchat versus traditional social mobile in-feed video ads, reinforcing its significance for marketers seeking improved brand visibility and influence in the competitive landscape.
According to research conducted by Amplified Intelligence, consumers paid 5 times as much active attention to ads on Snapchat compared to Social Mobile In-feed video ads. This highlights Snapchat's effectiveness in capturing consumer focus, making it an invaluable tool for brands aiming to enhance their visibility and influence.
The report illustrates how Snapchat is growing in the Gulf Cooperation Council region, emphasizing new advertising capabilities that can drive sales for local businesses.
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