In-store media is becoming crucial in retail, with 85% of transactions occurring in person. Grocery TV is transforming in-store advertising by providing measurable, scalable solutions that brands can utilize effectively. CEO Marlow Nickell emphasizes that engaging customers in their shopping environment is key for impactful sales, and recent advancements in measurement technology are bridging gaps traditionally found in in-store campaigns. By offering digital-like performance metrics and achieving significant ROAS, in-store media stands to enhance customer engagement across the entire buying funnel, presenting brands with strong opportunities for real-world marketing success.
It's really hitting this tipping point now where you can be at national scale. In-store media is fast becoming the breakout star of retail media.
If you really want to have an impact on sales, you need to be in the in-store environment... it's one of the few things that everybody does every week.
During Possible, Grocery TV announced the launch of its closed-loop measurement for in-store campaigns, unlocking capabilities marketers typically associate with digital.
On average, we're seeing a 4.7x ROAS and around 14% incremental lift, helping marketers tie campaigns to real-world outcomes.
#retail-media #in-store-advertising #marketing-strategies #measurement-technology #consumer-engagement
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