IAB finalizes retail media networks standards for in-store | MarTechEstablishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Retail media networks continue to grow: 2025 predictions | MarTechRetail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
IAB finalizes retail media networks standards for in-store | MarTechEstablishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Retail media networks continue to grow: 2025 predictions | MarTechRetail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
IAB Drops Standards on In-Store Retail Media MeasurementThe IAB released new standards for in-store retail media to unify how digital ads are sold and measured.
What to Expect For Retail Media in 2025: Q&ARetail media is set to grow significantly, reaching $166 billion globally by 2025 as retailers expand ad formats and strategies.
Vibenomics Expands Programmatic Reach With Yahoo DSPYahoo partners with Vibenomics to offer in-store audio advertising, targeting shoppers for potential impulse buys.
IAB Drops Standards on In-Store Retail Media MeasurementThe IAB released new standards for in-store retail media to unify how digital ads are sold and measured.
What to Expect For Retail Media in 2025: Q&ARetail media is set to grow significantly, reaching $166 billion globally by 2025 as retailers expand ad formats and strategies.
Vibenomics Expands Programmatic Reach With Yahoo DSPYahoo partners with Vibenomics to offer in-store audio advertising, targeting shoppers for potential impulse buys.
Walmart's Great Store Of Value; It Took Awhile, But Snap May Be Back | AdExchangerIn-store ads face attribution challenges, but Walmart's reach remains a valuable advertising asset in retail media budgets.