Marketing techfromThe Drum2 months ago'It's hitting a tipping point': why the store is retail's next big media channelIn-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromAdweek2 months agoMarketing techAdvertisers Can Now Measure In-Store Ads Across Grocery Retailers
Marketing techfromThe Drum2 months ago'It's hitting a tipping point': why the store is retail's next big media channelIn-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromAdweek2 months agoMarketing techAdvertisers Can Now Measure In-Store Ads Across Grocery Retailers
MarketingfromMarTech7 months agoIAB finalizes retail media networks standards for in-store | MarTechEstablishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
