Best Buy builds retail media chops with in-store takeovers, sports deals
Best Buy is expanding Best Buy Ads with takeover packages and sports partnerships to leverage its store footprint and grow in-store retail media revenue.
Ads are coming to Best Buy stores - including on entrances, walls and checkout counters
Best Buy will sell 30-day in-store takeover packages allowing brands to dominate store interiors and exteriors while adding measurement and self-service ad-reporting features.
