Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV has launched a measurement solution for in-store digital ads across various retailers like Hy-Vee and ShopRite. The technology connects advertisers with sales data, allowing them to assess campaign effectiveness across multiple retail media networks. As in-store retail advertising spending is projected to grow significantly in coming years, this advancement addresses a crucial gap in measurement. By simplifying the process and tapping into existing technology, Grocery TV aims to eliminate the pitfalls of overly complex measurement systems while ensuring privacy.

Advertisers can now measure sales from in-store digital ads across retailers, improving the connection between in-store advertising and retail media networks.

In-store retail media spend is expected to grow by 45.5% this year, highlighting the increasing importance of effective ad measurement across retailers.

Read at Adweek