#digital-measurement

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fromHarvard Gazette
1 day ago

Early research shows benefits of social media break - Harvard Gazette

A lot of the research that's been done on mental health relies on self-report: Young people are asked to guesstimate how many hours they had on different platforms over weeks or months. They're also asked to estimate the impact of that screen use on their social relationships, their sleep, their exercise, their patterns. If you asked me, "John, what was your screen time for the last two weeks and what were your sleep patterns?," I wouldn't know.
Health
Marketing tech
fromAdweek
7 months ago

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.
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