#incrementality-measurement

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Marketing tech
fromMarketing Dive
2 weeks ago

How Liquid Death lifted sales with Ibotta's promotion optimization tool

LiveLift measures and optimizes in-store CPG promotion ROI by analyzing billions of retailer transactions to quantify incremental sales and guide promo spend.
Marketing tech
fromAdExchanger
1 month ago

The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution | AdExchanger

Acxiom and The Trade Desk expanded True Intelligence to link UID2-targeted digital and CTV campaigns to online and offline sales for incrementality measurement.
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