#programmatic-audio

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#podcast-advertising #podcaster-monetisation #europe-us-markets #podcasting #advertising #audience-insights
fromExchangewire
17 hours ago

RedCircle Partners with Audion to Expand Programmatic Podcast Demand in European Markets

Recent figures show that, worldwide, there are 4.52 million podcasts and 584.1 million listeners (up 6.83% in 2025 from the previous year), who spend about seven hours a week plugged in to shows. Arthur Larrey, co-founder at Audion, says: "RedCircle offers premium podcasting inventory across thousands of shows. This new partnership reflects the growing trend for global podcast networks to seek simplified, scalable access to monetisation beyond their core markets, while reinforcing Audion's position as a leading podcast marketplace connecting premium international supply with strategic demand."
Marketing tech
Marketing tech
fromExchangewire
6 days ago

New Global Podcast Study Sets the Standard for 2026 Audio Planning

Global podcast audiences expand beyond millennials, with Gen Z, Gen X, and 65+ growth; advertising spend lags consumption in several markets, creating expansion opportunities.
fromVariety
1 month ago

Amazon Inks iHeartMedia Deal for Programmatic Ads, Expanding Push Into Audio

Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities,
Marketing tech
Marketing tech
fromExchangewire
2 months ago

The Stack: Google Under Fire

Big tech faces mounting legal and regulatory pressure across advertising, AI safety, antitrust, and publishing while firms expand advertising and AI partnerships.
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