Pandora integrates UID2, allowing for matching email addresses of logged-in users to UID2 tokens for increased addressability across various ad platforms.
The Trade Desk and Pandora's partnership in programmatic audio aims to bridge the gap between streaming audio consumption and ad investments for improved market dynamics.
The Trade Desk highlights the potential growth in digital audio advertising, foreseeing a shift towards higher ad spend as advertisers target engaged digital audio consumers.
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