Hollywood is facing intense competition as digital platforms, like TikTok, Roblox, and Twitch, capture significant user attention and engagement. The shift from scarcity to abundance in the media landscape allows for infinite content that adapts in real-time to audience preferences. Innovators in the industry suggest that future content will be increasingly shaped by AI, as creator economies grow and social media advertising outpaces traditional TV revenues. The landscape is shifting rapidly, with no gatekeepers to control audience access to diverse content forms.
"For a century, Hollywood operated on scarcity... Today's media economy is governed by abundance. Platforms operate as responsive ecosystems, delivering infinite content tailored by real-time feedback to the tastes of the user."
"We start with the audience, then generate and evolve the content with them... The next stage of content will be generated by AI, not just recommended by it."
"Social media advertising revenue surpassed tv and cable television in time spent in 2022... The creator economy makes this shift visible. There are no gatekeepers."
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