SiriusXM has introduced a new ad-supported plan named SiriusXM Play, expected to be priced at $6.99 per month. This initiative aims to change consumer perceptions of the brand by reaching price-sensitive audiences. The plan is designed to expand SiriusXM's listener base across North America and offers advertisers new opportunities in audio marketing. Advanced features such as listener targeting and dynamic ad insertion may be integrated, enhancing the advertising experience for both users and advertisers. The official launch date for SiriusXM Play has not yet been disclosed.
SiriusXM has launched an ad-supported plan called SiriusXM Play, priced at less than seven dollars monthly, aiming to attract more price-sensitive listeners.
The new plan provides an opportunity for SiriusXM to scale its audio service, reaching a broader audience across North America.
Wayne Thorsen, SiriusXM's COO, emphasized the potential of SiriusXM Play to engage new listeners through a low-cost subscription model.
The introduction of this plan may lead to advanced listener targeting and dynamic ad insertion features, aligning with trends in online audio advertising.
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