Talking Rain Beverage Company announced the hiring of Lisa Holcomb as the new Vice President of Brand for Sparkling Ice. Holcomb, a fan of the brand, expresses excitement about leading the team's efforts to deepen consumer connections and promote product innovation, including the introduction of the new prebiotic soda, Popwell. Previously, Holcomb contributed to significant brand growth at Behr Paint Company and Dunn-Edwards Corporation. CEO Ken Sylvia emphasizes her leadership's potential to accelerate Talking Rain's growth strategy through innovative marketing efforts, ensuring the company is well-positioned beyond 2025.
I'm thrilled to welcome Lisa to our talented group of Rain Makers. Her experienced leadership and devotion to innovation will enable us to amplify our current brand strategy.
As a devoted Sparkling Ice fan and an 'Anything But Subtle' type of person myself, it's an honor to steward a brand like Sparkling Ice that is already so well-loved.
In her role at Talking Rain, Holcomb will lead the brand team in finding surprising and refreshing ways to create connections with the beverage-maker's consumers.
Prior to joining Talking Rain, Holcomb served as Vice President of Marketing and Innovation at Dunn-Edwards Corporation, where her leadership drove growth and awareness among the paint manufacturer's B2B and B2C audiences.
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