Ben Carter shares his unconventional path from a trade journalist to his current role as chief customer marketing officer at Carwow. Starting his career during the dot-com boom, he emerged from journalism into marketing, gaining insights through positions at Betfair, Just Eat, and Purple Bricks. Carter emphasizes the crucial lesson learned about consumer engagement, stressing that businesses must provide utility rather than expecting automatic interest from consumers. His experiences shaped his marketing philosophy, especially in utilizing both physical and digital spaces to facilitate brand interaction.
Carter emphasizes the need for utility in consumer-brand interactions, stating that digital should not be seen as revolutionary, but merely another way to connect with consumers.
Transitioning from journalism to marketing, Carter reflects on his past at Betfair and Just Eat, ultimately harnessing lessons learned to enhance Carwow's brand strategies.
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