Shakil Prasla, who once managed 12 ecommerce brands with $50 million in revenue, shifted to wholesale PPE during Covid after concerns over inconsistent revenues. Although his initial efforts resulted in a $6 million loss, he adapted and successfully transitioned to a new focus on real estate and convenience-store gas stations. Prasla emphasizes the importance of resilience, strategic priorities, and seizing market opportunities as central lessons from his diverse business experiences, illustrating a blend of logistics and consumable-focused sales with Gloves.com, a distributor of disposable gloves and other products.
I acquired the business with a private equity group. The brand has been around for over 30 years, so it came with an established sales history.
I grew wary of the fluctuating revenue and non-stop marketing, so I pivoted during Covid to wholesale personal protective equipment.
While we use automation, we're essentially a logistics company: importing, storing, and distributing goods.
What I learned from ecommerce is that consumables drive strong repeat business. Customers reorder when they run out, which increases lifetime value.
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