Prime Day could top $21bn globally and 1.9bn in the UK, but is that entirely good news? - London Business News | Londonlovesbusiness.com
Briefly

Prime Day could top $21bn globally and 1.9bn in the UK, but is that entirely good news? - London Business News | Londonlovesbusiness.com
"The Bank of America calculates Prime Day could bring in over $21.4bn in GMV, which is roughly a 60% gain year-over-year."
"While sales of Amazon's own inventory are expected to rise 55% to $11.5bn globally, overall sales from smaller traders are projected to grow 67% to $10bn."
"If the prediction of 60% overall growth holds for the UK, total UK sales over Prime Day could reach over £1.92bn, benefiting consumers and sellers."
"Amazon calculated that in 2023 Prime Day shoppers globally saved a whopping $2.5bn against pre-event prices, indicating significant consumer savings."
Amazon's Prime Day sale from July 8-11 is projected to yield over $21.4bn in gross merchandise value, marking a 60% increase from the previous year. Smaller traders on Amazon are expected to benefit significantly, with third-party sales projected to grow 67% to $10bn. Total UK sales could potentially reach over £1.92bn, offering substantial savings for consumers. In 2023, shoppers globally saved $2.5bn compared to pre-event prices. This sale aims to bolster Amazon's revenue amidst potential tariff impacts in the second half of the year.
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