Apple has reinforced its dominance in China's competitive smartphone market by leading sales in both volume and value during the recent 618 ecommerce festival. The iPhone 16 lineup, which includes the iPhone 16, 16 Pro, and 16 Pro Max, emerged as the top-selling smartphones in every price category. This success comes amidst a trend of softening prices in the overall market, yet Apple’s brand strength and customer loyalty seem to mitigate economic caution, even as local brands like Xiaomi gain traction in the mid-tier segment.
Apple's dominance in China's smartphone market was reaffirmed as the iPhone 16 lineup was the top-selling brand, showcasing its appeal even amidst price-sensitive trends.
During the 618 festival, despite overall market price erosion, Apple thrived in the premium segment, demonstrating strong brand loyalty and sales prowess.
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