The article discusses a trend in the AI industry where smaller, more focused startups are gaining traction by addressing specific use cases effectively. An example is AiHello, which has grown from a lean team to seven-figure annual revenues by centering their platform on Amazon advertising. Unlike larger AI companies that typically chase broad ambitions, AiHello's success stems from understanding a particular domain well and creating tailored solutions. This mirrors a larger industry shift toward domain-first AI, as seen in McKinsey's report highlighting steady gains in specialized applications over generalized tools.
"We just built a business around the problems we were most familiar with and sold it to people we knew would need it."
"Instead of trying to look for something that sounded impressive, we focused from day one on a single platform, a single use case and a set of customers they understood deeply."
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