Great Mom Builds Global Craft Biz
Briefly

Sally Wilson, a lawyer turned craft entrepreneur, founded Caterpillar Cross Stitch a decade ago. Now, her thriving business employs 12 people, supplying cross-stitch kits and courses globally. Wilson discusses her transition from law to entrepreneurship, highlighting early struggles, the importance of finding a niche, and managing a growing team. She navigates challenges alongside raising her two kids and emphasizes the necessity of setting boundaries, both in work and family, ensuring that being a dedicated mother does not mean losing one's identity.
In the early days, adaptability was key, as I learned that environment and expectations change when more employees come on board.
Being an entrepreneur while parenting requires a delicate balance. I've discovered that setting clear boundaries protects my time and energy.
Read at Practical Ecommerce
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