In 2025, TikTok Shop has seen a remarkable 120% increase in sales compared to the previous year, reflecting the rapid growth of its community of sellers and shoppers. With over 750 product categories and 70 million items available, shoppers are increasingly discovering products via shoppable videos and livestreams. Research shows a significant number of users have found new products and brands on TikTok, affirming the platform's rising influence in ecommerce. Moreover, TikTok's sister platform Douyin is now China’s third-largest ecommerce site, highlighting the effectiveness of TikTok's shopping model.
Over the past year, our community of sellers has expanded into more than 750 categories, bringing shoppers an incredible selection of over 70 million products.
Today, millions of people are discovering products they love on TikTok through shoppable videos and livestreams from sellers and creators.
TikTok Shop sales have increased 120% compared to the same period last year, showcasing impressive momentum across the platform.
Indeed, Douyin is now the third-largest ecommerce platform in China, indicating that TikTok shopping is gaining significant traction.
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