Since its launch, Temu has scaled rapidly in the U.S. eCommerce market, offering an extensive range of low-cost products that appeal to millions across the globe.
Temu’s shift to local sourcing and faster delivery, with about half of its inventory sourced locally, has significantly enhanced its competitiveness in the eCommerce landscape.
Despite its success, Temu faces regulatory scrutiny in the U.S. and Europe, highlighting potential challenges in maintaining its market edge amidst changing regulations.
As Temu transitions towards a more sustainable business model, it risks losing its original identity, which was built around the perception of offering 'cheap' products.
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