Temu's aggressive digital advertising in the U.S. is experiencing a decline, attributed to President Trump's tariffs on Chinese imports. U.S. ad spending on Meta fell by 10% in Q1 2025, despite the platform previously commanding a significant budget share. The app has also seen a drop in active users and downloads, affecting its ranking widely. This reduction in Temu’s advertising presence is impacting the broader digital advertising ecosystem, indicating fragility within social media reliant on such expenditures.
Temu, a leading Chinese e-commerce platform, is reducing its ad spending on social media, primarily due to increased tariffs on Chinese imports initiated by Trump's administration.
The decline in Temu's advertising budget has repercussions for the entire digital ad industry, revealing potential fragility in platforms heavily reliant on such spending.
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