The European Commission expressed that Temu is not effectively preventing the sale of counterfeit and illegal products, leading to formal proceedings against the platform.
Concerns have been raised about Temu's ability to remove rogue traders from its site, with some products reappearing mere days after being suspended.
Temu's aggressive sales tactics and addictive design are under scrutiny, with added fears that inadequate control systems are in place to prevent illegal product dissemination.
If guilty of breaching the Digital Services Act, Temu could face significant financial penalties, highlighting the EU's commitment to regulating online marketplaces effectively.
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