Developers are encountering significant challenges due to heavy workloads, intricate tech stacks, and the fragmented advertising landscape demanding automation. Their role is shifting, requiring them to integrate marketing, operations, and strategy, making their expertise crucial for business success. In 2024, 74% of developers reported being API-first, leading to quicker API development and deployment. However, constant API changes create resource drains, complicating integration, testing, and reporting, ultimately diverting focus from innovation and product advancement.
Today's developers face a multitude of challenges including heavy workloads and complex tech stacks, which hamper their capacity to innovate and adopt new solutions.
An increasing number of developers are adopting an API-first approach, with 74% now preferring this strategy, which facilitates faster production and deployment of APIs.
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