OpenX has filed a lawsuit against Google, claiming anticompetitive practices in the digital advertising market have harmed its operations. The lawsuit, aligning with a previous antitrust case by the US Department of Justice, alleges that Google's dominance has crippled competitors and stifled innovation. OpenX argues that Google's tactics rig the rules of digital ad transactions to disadvantage its rivals and that these practices have led to decreased product quality and significant damage across the industry. Moreover, a recent federal court ruling deemed Google to have an illegal monopoly in certain advertising technology markets, reinforcing OpenX's claims.
OpenX has accused Google of repeatedly kneecapping its growth through anticompetitive tactics in the digital advertising market - and now it wants payback.
The supply-side platform's lawsuit claimed that Google's illegal business practices crippled competitors like OpenX at every turn, making it impossible for them to compete on a level playing field.
OpenX alleged that Google's conduct has stifled innovation, harmed competition, decreased product quality, and caused significant damage to OpenX, as well as to Google's own publisher and advertiser customers.
A federal judge in April ruled that Google holds an illegal monopoly in certain online advertising technology markets, affirming the antitrust arguments made in a DOJ lawsuit.
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