Meta Platforms plans to enhance its advertising capabilities by leveraging artificial intelligence tools, aiming for full implementation by next year. With 3.43 billion unique active users, the company intends to enable brands to generate ads automatically by providing product images and budgets. Its AI can create variations of ads, suggest budgets, and target users effectively on platforms like Instagram and Facebook. As competition grows in the digital advertising sector, CEO Mark Zuckerberg insists on the necessity of AI for delivering measurable results and streamlining the ad creation process.
Meta aims to enable brands to create and target ads using its AI tools by the end of next year, revolutionizing digital advertising.
The AI-driven tools at Meta will generate personalized ads based on product images and budget, making the process more efficient for advertisers.
Zuckerberg emphasized the need for AI products that provide measurable results at scale, enhancing business efficiency in advertising.
The competition in the digital ad market intensifies as firms like Snap and Pinterest also invest in AI and machine learning to attract advertisers.
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