Smart TVs, equipped with automatic content recognition (ACR) technology, continuously monitor what users watch, gathering detailed data to facilitate highly targeted advertising. This process collects personal information, including email and IP addresses, allowing advertisers to better understand consumer preferences. In 2022, an estimated $18.6 billion was spent on smart TV advertising as brands leverage viewer behavior insights. However, this raises significant privacy concerns, as the data collected can easily fall into the wrong hands, posing risks of exploitation beyond just advertising.
"ACR technology tracks everything you watch on your smart TV, collecting information that is used for targeted advertising, raising significant privacy concerns."
"Advertisers spent approximately $18.6 billion on smart TV ads in 2022, showing a growing market driven by data collection through ACR."
Collection
[
|
...
]