Smart TVs employ automatic content recognition (ACR) to track viewing habits, often without user awareness. This technology captures images and sends data on what users watch, helping advertisers deliver targeted ads based on personal information like email and IP addresses. In 2022, advertisers spent $18.6 billion on smart TV ads, highlighting the burgeoning market for this surveillance technology. The capability of ACR to identify 7,200 images per hour raises alarm over potential misuse of sensitive information, making privacy a significant concern for consumers as targeted marketing expands.
Did you know that whenever you turn on your smart TV, you invite an unseen guest to watch it with you?
ACR can capture and identify up to 7,200 images per hour, offering money-making insights for marketers and content distributors.
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