Google is set for a trial in September regarding antitrust allegations, where the U.S. Department of Justice seeks to force the company to sell parts of its advertising technology business. The DOJ aims to address concerns about Google's control over essential tools for online publishers involved in ad sales. Google counters that while it supports changes to improve competition, forcing a sale could hurt users and there's a lack of interested buyers. The case follows a ruling that Google engaged in anticompetitive practices that injured publishers and internet users.
Google faces trial for antitrust allegations, as the DOJ proposes it sell parts of its advertising technology business to combat dominance in the online ad market.
The DOJ argues that Google's practices harm competition and ultimately damage publishers and internet users, while Google advocates for behavioral remedies rather than business divestitures.
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