"'Tariffs will drive up the cost of goods for consumers, decreasing their spending power, which leads to companies cutting advertising budgets first.'"
"'Despite short-term challenges due to the tariffs, Meta Platforms and The Trade Desk are positioned well for long-term growth in advertising.'"
Recent fears related to tariffs are causing stock sell-offs, affecting companies, particularly in advertising. Meta Platforms and The Trade Desk, both leaders in advertising, may face short-term challenges due to decreased consumer spending power. Despite this, their strong long-term outlook remains promising. Advertising budgets are often the first to be cut during economic downturns; however, historical trends show that ad spending eventually rebounds. For those with available funds, investing in these companies could prove advantageous as their stock prices may be considered bargains in the future.
Read at The Motley Fool
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