"The Trade Desk's new tool, OpenSincera, launches June 6, offering transparency in digital advertising performance through open API access for industry-wide integration."
"CEO Jeff Green emphasized that Sincera, as a metadata company, crawls the internet to reveal critical insights into advertising supply chains, enhancing transactional decisions."
In 2025, The Trade Desk, one of the largest independent demand-side platforms, is striving for recovery after a challenging start to the year, marked by notable events including the acquisition of Sincera. The upcoming launch of OpenSincera, a transparency tool for digital advertising that provides detailed performance metrics and integrates with The Trade Desk's existing Kokai platform, signifies its commitment to creating a 'premium internet.' CEO Jeff Green highlights the tool's role in offering insights essential for effective advertising supply chain management, promoting better decision-making across the industry.
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