from24/7 Wall St.4 weeks agoOnline marketingLive: Will Trade Desk Soar After Q2 Earnings Today?Revenue expected to rise +17% YoY, but EPS growth projected at just +5% as operating leverage lags.
fromDigiday2 months agoE-CommerceMedia Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platformKokai's mixed reputation shows challenges in user adoption despite potential benefits.Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
fromDigiday2 months agoE-CommerceMedia Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform
E-CommercefromAdExchanger1 month agoRumors Aside, The Trade Desk Isn't Deprecating Solimar Any Time Soon | AdExchangerKokai user interface adoption is slower than expected, delaying the deprecation of the Solimar interface.