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Marketing tech
fromMarketing Dive
5 months ago

Trade Desk's big bet on AI in advertising hits rollout snags

The Trade Desk's Q4 revenue growth of 22% marked a significant miss in expectations, indicating emerging challenges despite prior success.
Marketing tech
fromMarketing Dive
5 months ago

Trade Desk's big bet on AI in advertising hits rollout snags

The Trade Desk's Q4 revenue growth of 22% marked a significant miss in expectations, indicating emerging challenges despite prior success.
more#the-trade-desk
fromDigiday
3 weeks ago

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai was supposed to be the DSP titan's next shield against the tech giants, offering easier ad inventory investment to encourage spending outside walled gardens.
E-Commerce
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