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#trade-desk
from24/7 Wall St.
4 weeks ago
Online marketing

Live: Will Trade Desk Soar After Q2 Earnings Today?

Revenue expected to rise +17% YoY, but EPS growth projected at just +5% as operating leverage lags.
fromDigiday
2 months ago
E-Commerce

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.
Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
fromDigiday
2 months ago
E-Commerce

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

E-Commerce
fromAdExchanger
1 month ago

Rumors Aside, The Trade Desk Isn't Deprecating Solimar Any Time Soon | AdExchanger

Kokai user interface adoption is slower than expected, delaying the deprecation of the Solimar interface.
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