The Trade Desk's stock experienced a nearly 40% decline, attributed mainly to heightened competition from Amazon in the advertising space. Analysts highlighted the growing rivalry as a serious concern, despite The Trade Desk exceeding earnings expectations. The departure of the CFO was mentioned, but the focal point remained on Amazon's expanding advertising capabilities, including recent partnerships with Roku and the inclusion of live sports on Prime Video. CEO Jeff Green claimed The Trade Desk's neutral position in the market differentiates it from Amazon's self-serving ad model, which fuels skepticism among analysts regarding its future growth prospects.
The Trade Desk's shares plummeted nearly 40% amid concerns over increasing competition with Amazon, particularly its expanding ad business and live sports programming.
Analysts indicate that despite beating earnings expectations, The Trade Desk faces significant challenges due to Amazon's rapid growth in the advertising sector, which is seen as a direct threat.
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