"Earlier this week, The Trade Desk announced the exit of Alex Kayyal, the demand-side platform's finance chief who has been in role since August 2025 and served on its board from the February prior to that, topping off what's been a tumultuous 12 months. The Trade Desk's chief accounting officer Tahnil Davis will serve as interim CFO, while the search for a more permament replacement is conducted."
"A November survey from Digiday Research noted the marked rise of Amazon's DSP, with the results showing that decline of The Trade Desk - dropping from 55% in Q1 2024, to 29% Q3, 2025 - contrasting with the rise of the e-commerce giant's fortunes - shooting up from 29% to 50% during the same period. Of course, the rise of Amazon contrasting with the rocky fortunes of independent DSPs helps resurface " the Open Internet vs. Wall Gardens " debate,"
The Trade Desk experienced the sudden exit of CFO Alex Kayyal after a brief tenure, with chief accounting officer Tahnil Davis named interim CFO and a search for a permanent replacement underway. The departure coincided with a 5% share-price drop and followed a challenging 2025 for independent DSPs marked by layoffs and executive turnover. Market-share data show The Trade Desk declining while Amazon's DSP rose sharply. The shift reignites the Open Internet versus walled gardens debate. Industry forecasts from Winterberry Group project advertising spend rising to $664 billion in 2026, characterizing the next year as continuous evolution.
Read at Digiday
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