"The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side platform (DSP) in more than a dozen major markets, including the U.S., U.K., Germany, Japan, and Brazil. For advertisers, this means one of the most premium sources of connected TV (CTV) inventory is now tied directly into Amazon's advertising ecosystem."
"To fully monetize that audience, Netflix needs scale, targeting, and attribution tools that resonate with global advertisers. Amazon brings exactly that strength. Its DSP is one of the largest in the world, fueled by first-party shopping and streaming data from Amazon.com, Prime Video, and Fire TV. For brands, that means they can target Netflix viewers with the same precision they already use across Amazon's ecosystem, while tying exposure directly to purchase behavior."
Amazon Ads and Netflix formed a partnership to make Netflix's ad-supported inventory programmatically available through Amazon's DSP across more than a dozen major markets, including the U.S., U.K., Germany, Japan, and Brazil. Netflix's ad-supported tier has grown to over 90 million global monthly active users, creating a need for scale, targeting, and attribution. Amazon's DSP leverages first-party shopping and streaming data from Amazon.com, Prime Video, and Fire TV, and provides plug-and-play infrastructure plus AI-driven automation for campaign planning, buying, and measurement. Advertisers can extend existing Amazon Ads campaigns onto Netflix with minimal friction, helping Netflix scale advertising while pressuring independent DSPs such as The Trade Desk.
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