Q1 was a win for The Trade Desk, but bigger tests lie ahead
Briefly

The Trade Desk showed a remarkable turnaround in Q1 with revenues of $616 million, a 25% increase year-over-year, overcoming its first earnings miss in eight years. The positive response from the market was reflected in a notable stock price increase and optimistic Q2 revenue guidance of at least $682 million. The company underscored strong customer retention and continued support for Unified ID 2.0. CEO Jeff Green emphasized the growing demand for open internet advertising solutions amidst macro volatility, positioning The Trade Desk favorably against competitors in the ad tech space.
"Leading marketers are looking for ways to embrace the open internet, where their consumers are spending most of their time, to drive business differentiation and growth."
"The Trade Desk on Thursday (May 8) disclosed Q1 revenues of $616 million, up 25% year-on-year, exceeding its earlier guidance of 'at least $575 million.'"
Read at Digiday
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