Shirley Marschall discusses the alarming homogeneity of the digital world, akin to the decline of unique local shops in cities. Global tech giants like Amazon and Google dominate the digital landscape, replacing unique content with generic experiences. This shift has prioritized convenience, leading to platforms that mine attention rather than foster creativity. Advertisers seek simplicity, often overlooking the complexities of ad tech, while agencies have neglected their roles as strategic guides. Ultimately, this alignment of interests contributes to a flattened digital world, leaving consumers with diminished choices and imagination.
The digital world isn't so different...it's like every corner of the web got algorithmically gentrified. Local flavour replaced by global templates.
A digital landscape where attention is mined, not earned, and where the 'soul' of the internet risks being paved over by platforms.
Advertisers crave clarity and simplicity, even if it means walking into black boxes with their eyes wide shut.
Agencies were meant to be translators and strategic guides, but many stopped asking the hard questions, becoming complicit in the process.
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