Peter Naylor, a veteran in the ad industry, has recently joined the board of Kochava after a year away from Netflix. In an interview, he highlighted his broadened perspective gained during his absence, thanks to ongoing engagements with startups and trade associations. Naylor asserts that Kochava is strategically positioned for growth, crediting the firmâs comprehensive view of the advertising and publishing landscape. He emphasizes the significance of maintaining external focus and fostering transparency in ad tech, while expressing enthusiasm for contributing to Kochava's success.
The benefit of not being in a full-time operating role is that my aperture has opened much wider than it's ever been. I currently have a portfolio career, if you will.
I want to be where the action is, and I think Kochava is in the right place at the right time with both advertisers and publishers.
I'm all about external focus, listening and paying attention to market, making it easy for customers to use our products and services.
I think Kochava is poised for more growth, as they have a complete view that helps to inform everything.
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