TelevisionfromVariety1 week agoThe Trade Desk's Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV GameThe Trade Desk is launching Ventura, a CTV operating system designed to increase transparency and route more ad revenue to TV manufacturers and publishers.
MarketingfromSocial Media Today1 week agoSnapchat Shares Insights into the Effectiveness of Gen AI for MarketingAI-enabled marketing experiences increase curiosity, advocacy, product interest, website visits, brand conversations, and recommendations, and consumers prefer transparent disclosure of AI-created ad content.
Social media marketingfromThe IP Law Blog3 months agoThe Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC ViolationsBrands must disclose paid influencer partnerships to comply with FTC regulations.Failure to disclose paid endorsements can lead to costly lawsuits for brands.
EU data protectionfromAP News3 months agoEuropean Union accuses TikTok of breaching digital rules with lack of transparency on adsTikTok has been accused of breaching EU advertising transparency rules and failing to meet the standards of the Digital Services Act.
EU data protectionfromwww.independent.co.uk3 months agoEuropean Union accuses TikTok of breaching digital rules its ad database falls shortThe Digital Services Act mandates transparency in digital advertising to combat misinformation and protect users.
Marketing techfromDigiday4 months agoAd veteran Peter Naylor joins Kochava board, and sees opportunity in market fluxPeter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.