Marketing techfromDigiday19 hours agoAd veteran Peter Naylor joins Kochava board, and sees opportunity in market fluxPeter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.
Marketing techfromSearch Engine Roundtable2 months agoGoogle Ads Performance Max To Get Channel ReportingChannel reporting could improve transparency and control in Google Ads Performance Max campaigns.
fromAdExchanger11 months agoMarketing techShow-Level Transparency Could Be A Differentiator For FAST Channels | AdExchangerFree Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.