Online platforms' advertising transparency checked by EU Commission
The European Commission is scrutinizing the compliance of online platforms with the Digital Services Act, focusing on advertising transparency and minor protection.
Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger
Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.
Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchanger
Free Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.
Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger
Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.
Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchanger
Free Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.