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Marketing tech
fromSearch Engine Roundtable
2 weeks ago

Federal Trade Commission Investigating Google Over Ad Pricing & Terms On Websites

The FTC is investigating Google and Amazon for potentially misleading advertisers by not properly disclosing ad terms, pricing, and auction practices.
fromBloomberg
2 weeks ago

Amazon, Google Probed by FTC Over Search Advertising Practices

The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.'s Google misled advertisers that place ads on their websites, according to people familiar with the matter.
Marketing
Television
fromVariety
1 month ago

The Trade Desk's Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game

The Trade Desk is launching Ventura, a CTV operating system designed to increase transparency and route more ad revenue to TV manufacturers and publishers.
Marketing
fromSocial Media Today
1 month ago

Snapchat Shares Insights into the Effectiveness of Gen AI for Marketing

AI-enabled marketing experiences increase curiosity, advocacy, product interest, website visits, brand conversations, and recommendations, and consumers prefer transparent disclosure of AI-created ad content.
Social media marketing
fromThe IP Law Blog
4 months ago

The Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations

Brands must disclose paid influencer partnerships to comply with FTC regulations.
Failure to disclose paid endorsements can lead to costly lawsuits for brands.
EU data protection
fromAP News
4 months ago

European Union accuses TikTok of breaching digital rules with lack of transparency on ads

TikTok has been accused of breaching EU advertising transparency rules and failing to meet the standards of the Digital Services Act.
Marketing tech
fromDigiday
4 months ago

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Peter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.
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