Online platforms' advertising transparency checked by EU CommissionThe European Commission is scrutinizing the compliance of online platforms with the Digital Services Act, focusing on advertising transparency and minor protection.
Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchangerFree Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.
Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchangerSome publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.
Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchangerFree Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.
Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchangerSome publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.
In big election year, tech platforms are open for voter manipulationUnder the EU's Digital Services Act, tech giants launched 11 advertising transparency tools lacking effectiveness, potentially allowing hidden funders and manipulation.
Mozilla Foundation report criticizes lack of advertising transparency on major platformsMajor digital platforms' advertising transparency tools criticized for lack of functionality and restrictions.
Media Briefing: How the digital publishing industry has fared so far in 2024Cookie deprecation timelines shifted, publishers testing cookieless targeting strategies.Ad-growing concerns over made-for-arbitrage sites and Forbes' MFA controversy.