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Media industry
fromDigiday
1 week ago

'Be an engineer to understand the engine': Why consultant Nick Manning thinks principal media is anti-marketer

Principal media-buying practices create conflicts between agency interests and client needs, undermining transparency and effective advertising.
#digital-services-act
Miscellaneous
fromEngadget
3 months ago

X hit with $140 million fine from the EU

The European Commission fined X €120 million for breaching the Digital Services Act via deceptive verification, opaque ad repository, and restricted researcher access to data.
EU data protection
fromMiami Herald
3 months ago

European Commission fines X $140 million over blue checkmark, lack of transparency

European Commission fined X $140 million for violating the Digital Services Act by not verifying 'verified' users, lacking ad transparency and denying researchers data access.
more#digital-services-act
Miscellaneous
fromAcast
3 months ago

Lawfare Live: The EU Fines X 120 M Euros - What Comes Next? | The Lawfare Podcast

The European Commission fined X 120 million euros for impersonation scams, advertising transparency failures, and blocking researchers; implications include enforcement and free-speech geopolitics.
Social media marketing
fromEMARKETER
4 months ago

As Meta touts cheaper results, marketers question paid social's transparency

Marketers continue to spend on social ads despite diminishing returns and rising costs driven by Meta's automated Advantage+ system and reduced advertiser controls.
Marketing tech
fromDigiday
6 months ago

CTV's reseller reckoning, moving past scale on paper, confusion in practice

Advertisers demand greater transparency and provenance in CTV inventory as resellers create opaque supply chains and apparent scale that masks real availability.
Marketing tech
fromSearch Engine Roundtable
6 months ago

Federal Trade Commission Investigating Google Over Ad Pricing & Terms On Websites

The FTC is investigating Google and Amazon for potentially misleading advertisers by not properly disclosing ad terms, pricing, and auction practices.
fromBloomberg
6 months ago

Amazon, Google Probed by FTC Over Search Advertising Practices

The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.'s Google misled advertisers that place ads on their websites, according to people familiar with the matter.
Marketing
Television
fromVariety
7 months ago

The Trade Desk's Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game

The Trade Desk is launching Ventura, a CTV operating system designed to increase transparency and route more ad revenue to TV manufacturers and publishers.
Marketing
fromSocial Media Today
7 months ago

Snapchat Shares Insights into the Effectiveness of Gen AI for Marketing

AI-enabled marketing experiences increase curiosity, advocacy, product interest, website visits, brand conversations, and recommendations, and consumers prefer transparent disclosure of AI-created ad content.
Social media marketing
fromThe IP Law Blog
10 months ago

The Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations

Brands must disclose paid influencer partnerships to comply with FTC regulations.
Failure to disclose paid endorsements can lead to costly lawsuits for brands.
EU data protection
fromAP News
10 months ago

European Union accuses TikTok of breaching digital rules with lack of transparency on ads

TikTok has been accused of breaching EU advertising transparency rules and failing to meet the standards of the Digital Services Act.
Marketing tech
fromDigiday
10 months ago

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Peter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.
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