#advertising-transparency

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Online platforms' advertising transparency checked by EU Commission

The European Commission is scrutinizing the compliance of online platforms with the Digital Services Act, focusing on advertising transparency and minor protection.
#data-privacy

Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger

Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.

Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchanger

Free Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.

Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger

Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.

Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchanger

Free Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.
moredata-privacy

In big election year, tech platforms are open for voter manipulation

Under the EU's Digital Services Act, tech giants launched 11 advertising transparency tools lacking effectiveness, potentially allowing hidden funders and manipulation.

Mozilla Foundation report criticizes lack of advertising transparency on major platforms

Major digital platforms' advertising transparency tools criticized for lack of functionality and restrictions.

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers.

Media Briefing: How the digital publishing industry has fared so far in 2024

Cookie deprecation timelines shifted, publishers testing cookieless targeting strategies.
Ad-growing concerns over made-for-arbitrage sites and Forbes' MFA controversy.
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