#advertising-transparency

[ follow ]
Marketing tech
fromDigiday
19 hours ago

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Peter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.
fromAdExchanger
11 months ago
Marketing tech

Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchanger

Free Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.
[ Load more ]