The EU has raised concerns about TikTok's transparency regarding ads shown to users, finding that its ad repository does not comply with the Digital Services Act (DSA). This law aims to promote user protection and counter misinformation, particularly during elections. TikTok's current ad database lacks the necessary details about ads, including targeting information and sponsorship. While TikTok acknowledges the need for improvement and is reviewing the findings, the Commission emphasizes that transparency in online advertising is vital for public interest protection.
TikTok is accused of not providing enough transparency about advertisements, as its ad repository fails to meet EU Digital Services Act standards.
The DSA aims to enhance user protection by ensuring clear information about ad content, targeting, and sponsorship is made available.
The absence of a comprehensive search in TikTok's ad database limits its usefulness in uncovering scams and disinformation campaigns.
Transparency in online advertising is crucial for public trust, as highlighted by the EU Commission's concerns regarding TikTok's ad transparency.
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