Privacy professionalsfromAdExchanger6 hours agoThe FTC Bars Kochava From Selling Sensitive Data Without Consent | AdExchangerKochava is barred from selling sensitive location data without consumer consent under a proposed FTC order.
Marketing techfromDigiday1 month agoAd Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practicalThe IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
Marketing techfromDigiday11 months agoAd veteran Peter Naylor joins Kochava board, and sees opportunity in market fluxPeter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.