#kochava

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data-privacy
Ars Technica
3 months ago
Privacy professionals

Data broker selling de-anonymized info to face FTC lawsuit after all

The Federal Trade Commission is pursuing a court case against Kochava for selling large quantities of geolocation data in violation of the FTC Act.
The FTC claims that Kochava's data sales invade consumer privacy and expose them to risks of secondary harm by third parties. [ more ]
Nextgov.com
4 months ago
Privacy professionals

Data brokers know everything about you - what FTC case against ad tech giant Kochava reveals

Kochava is engaged in a legal battle with the FTC over its data acquisition and AI analytics practices.
The outcome of the case could have implications for the global data marketplace and Congress' approach to AI and data privacy. [ more ]
Nextgov.com
4 months ago
Privacy professionals

Data brokers know everything about you - what FTC case against ad tech giant Kochava reveals

Kochava is engaged in a legal battle with the FTC over its data acquisition and AI analytics practices.
The outcome of the case could have implications for the global data marketplace and Congress' approach to AI and data privacy. [ more ]
www.fastcompany.com
4 months ago
Privacy professionals

The FTC's case against adtech giant Kochava highlights how much data brokers know everything about us

Kochava is facing a legal battle with the FTC over its data acquisition and AI-aided analytics practices.
The outcome of this case could impact the global data marketplace and Congress's approach to AI and data privacy. [ more ]
www.fastcompany.com
4 months ago
Privacy professionals

The FTC's case against adtech giant Kochava highlights how much data brokers know everything about us

Kochava is facing a legal battle with the FTC over its data acquisition and AI-aided analytics practices.
The outcome of this case could impact the global data marketplace and Congress's approach to AI and data privacy. [ more ]
The Conversation
4 months ago
Privacy professionals

Data brokers know everything about you - what FTC case against ad tech giant Kochava reveals

Kochava is involved in a legal battle with the Federal Trade Commission over its data acquisition and AI-aided analytics practices
The FTC is also cracking down on data brokers, recently reaching a settlement with Outlogic that includes a ban on the use and sale of sensitive location data [ more ]
moredata-privacy
AdExchanger
3 months ago
Marketing

The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation | AdExchanger

The FTC has filed a new lawsuit against Kochava, alleging that the company's location and consumer data sales business constitutes a privacy invasion and a consumer harm.
The case highlights the increasing trend of privacy issues being linked to consumer protection claims, particularly in Europe. [ more ]
The Conversation
4 months ago
Privacy professionals

Data brokers know everything about you - what FTC case against ad tech giant Kochava reveals

Kochava is involved in a legal battle with the Federal Trade Commission over its data acquisition and AI-aided analytics practices
The FTC is also cracking down on data brokers, recently reaching a settlement with Outlogic that includes a ban on the use and sale of sensitive location data [ more ]
Nextgov.com
4 months ago
Business intelligence

Data brokers know everything about you - what FTC case against ad tech giant Kochava reveals

Kochava is engaged in a legal battle with the FTC over its data acquisition and AI analytics practices.
The outcome of the case could have implications for the global data marketplace and Congress' approach to AI and data privacy. [ more ]
www.fastcompany.com
4 months ago
Business intelligence

The FTC's case against adtech giant Kochava highlights how much data brokers know everything about us

Kochava is facing a legal battle with the FTC over its data acquisition and AI-aided analytics practices.
The outcome of this case could impact the global data marketplace and Congress's approach to AI and data privacy. [ more ]
The Conversation
4 months ago
Business intelligence

Data brokers know everything about you - what FTC case against ad tech giant Kochava reveals

Kochava is involved in a legal battle with the Federal Trade Commission over its data acquisition and AI-aided analytics practices
The FTC is also cracking down on data brokers, recently reaching a settlement with Outlogic that includes a ban on the use and sale of sensitive location data [ more ]
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