Integral Ad Science is reportedly considering a split from Publica, with Criteo also looking at potentially divesting its BidSwitch assets. This indicates a changing environment in the ad tech sector. Companies like Index Exchange are actively investing in startups, evidenced by its decade-long partnership with First Party Capital. This partnership signals Index Exchange's intention to evolve and adapt to the market's dynamics. Similar strategies are seen with DoubleVerify and The Trade Desk, reinforcing the trend of established companies strengthening ties with startups amidst ongoing industry disruption.
Integral Ad Science has explored the idea of splitting from Publica, while Criteo is said to be considering a potential divestiture of its BidSwitch assets, signifying shifts in ad tech.
Index Exchange's IX Labs has formed a decade-long partnership with First Party Capital, showing a trend of larger ad tech companies investing in startups to innovate and adapt.
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